Research on Corporate Social Responsibility Governance of Internet Platform Enterprises Empowered by Big Data

Big data analysis and processing technology are developing rapidly, and the application fields have continued to expand. Internet platform enterprises have fully enjoyed the technological dividends. In terms of their social responsibility governance, new breakthroughs could be achieved through big data empowerment. Firstly, the important role of big data empowerment in enterprise management is clarified, and the paper analyzes the characteristics of Internet platform industry. Considering the complex situation Internet platform enterprises are facing up with, a big data empowerment method is proposed to take on better governance of corporate social responsibility. Then, the research presents a comprehensive theoretical framework of “The Model of Big Data Empowerment in Social Responsibility Governance of Internet platform enterprises”. It reveals that, big data empowerment provides a new dimension of social responsibility governance model for Internet platform enterprises, and the rational use of big data related technologies will help companies to better fulfill their social responsibilities.