Analyzing the Volume of Export-Import Activity of the European Union Market

The article is devoted to a detailed analysis of the export-import activity of Ukraine in the markets of the European Union (EU), with an emphasis on fat-and-oil products. The full-scale invasion of Ukraine forced to strengthen economic ties with partner countries due to a decline in export-import operations. It is determined that the fat-and-oil industry is one of the key ones in the agro-industrial sector of the EU and plays an important role in ensuring the food security of countries. An analysis of the dynamics of exports and imports of margarine in the following EU countries: Poland, Slovakia, Hungary, Romania, and also taking into account Moldova, is carried out. The difference between the exports and imports of margarine in these countries has been established. As a result of the analysis of the volume of exports and imports of margarine, it is found that Slovakia, Hungary, Romania and Moldova are markets with a high level of import dependence in the margarine segment, which makes them the perspective ones for Ukrainian producers. An analysis of the dynamics of margarine imports in the EU countries for 2013–2021 showed the largest import volumes in the following countries: Great Britain, France, Germany and the Netherlands. To understand the specifics of this market, it is important to consider the numerous factors that affect supply and demand. Practical recommendations for entering the markets of the EU countries are provided, which include an assessment of the potential volume of sales, costs, investments and the availability of trained staff. It is also necessary to adapt products to European standards, develop effective marketing and distribution strategies. The study is an important contribution to understanding the dynamics of the EU markets and the development of strategies for entering them, contributing to the improvement of Ukraine’s export activities in the face of modern challenges.