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Editorial: Towards an emerging science of customer loyalty to retail stores: explanation, drivers, and frameworks

Authors :
Arturo Z. Vasquez-Párraga
Miguel A. Sahagún
Fabio Musso
Source :
Frontiers in Psychology, Vol 15 (2024)
Publication Year :
2024
Publisher :
Frontiers Media S.A., 2024.

Details

Language :
English
ISSN :
16641078
Volume :
15
Database :
Directory of Open Access Journals
Journal :
Frontiers in Psychology
Publication Type :
Academic Journal
Accession number :
edsdoj.26f6b7e49d5d4987a2f10e69ae6ac268
Document Type :
article
Full Text :
https://doi.org/10.3389/fpsyg.2024.1365333