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Trademarks and Denomination of Origin in Portuguese Wine Sector (1918-1924)

Authors :
Carla Sequeira
Source :
Athens Journal of Business & Economics, Vol 10, Iss 1, Pp 19-42 (2024)
Publication Year :
2024
Publisher :
Athens Institute for Education and Research, 2024.

Abstract

In the Portuguese wine sector there was a strong adhesion of companies, producers and traders to the registration of trade marks since the modern commercial brands emerged after the creation of the legal framework for their protection, at the end of the 19th century. We also must consider the existence of different regions of production, from north to south of the country, and the historical process of recognition of the different denomination of origin, which occurred since the beginning of the 20th century, in a context of post-phylloxera reconversion, market instability and the proliferation of imitations and counterfeits. Because wine sector was strategic in the Portuguese economy, in this article we will analyze the marks of different companies, traders and producers representative of various Portuguese wine regions, between 1918 and 1924 from the Trademark Registration in the Boletim de Propriedade Industrial (Industrial Property Bulletin). The aim is to understand the relationship between trademarks and appellations of origin, to understand if there was the growth of the different terroirs and their types of wines, and to identify, on a semiotic basis, representative and identifying elements of the indication of provenance, used in countless brands.

Details

Language :
English
ISSN :
2241794X
Volume :
10
Issue :
1
Database :
Directory of Open Access Journals
Journal :
Athens Journal of Business & Economics
Publication Type :
Academic Journal
Accession number :
edsdoj.2b125899229547efa526e8e7d94bfc1c
Document Type :
article
Full Text :
https://doi.org/10.30958/ajbe.10-1-2