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How to Build a Local Brand Through Local Sustainability
- Source :
- Acta Economica et Turistica, Vol 3, Iss 2, Pp 137-146 (2017)
- Publication Year :
- 2017
- Publisher :
- Libertas međunarodno sveučilište, 2017.
-
Abstract
- In this paper it will be shown how to build a local brand through the model of local sustainability. Territorial assets as a local activity and informal rules for a joint work of a community are taken as starting points in brand creation.
Details
- Language :
- English, Croatian
- ISSN :
- 1849921X
- Volume :
- 3
- Issue :
- 2
- Database :
- Directory of Open Access Journals
- Journal :
- Acta Economica et Turistica
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.2db11d1c5cf041e3a06e949b8990d30e
- Document Type :
- article
- Full Text :
- https://doi.org/10.1515/aet-2017-0014