Research on enterprise economic efficiency assessment and management decision-making based on big data analysis

Enterprise economic efficiency is an important indicator for measuring the input and output of enterprises, and it has a certain guiding role in the formulation of enterprise management decisions. This paper constructs an enterprise economic efficiency assessment model using big data analysis and explores the application of big data analysis in enterprise management decision-making. First, we extract the principal component factors for measuring enterprise economic efficiency indexes using principal component analysis, and then construct the comprehensive evaluation function of enterprise economic efficiency based on this. The particle swarm algorithm is used to optimize the BP neural network, and the PSO-BP neural network model is constructed to intelligently evaluate the economic efficiency of the enterprise. This paper extracts three principal components of enterprise economic efficiency, namely “enterprise solvency and profitability,” “enterprise operating ability,” and “net asset growth ability,” and achieves a cumulative variance explanation rate of 84.431%. The PSO-BP neural network model and the standard BP neural network model satisfy the error criterion of MAPE