Shifting Focus: Collecting Focus Group Data Online

Authors :: Anissa Zagonel
Audrey King
Lauri M. Baker
Angela B. Lindsey
Sandra Anderson
Ricky W. Telg
Ashley McLeod-Morin
Source :: EDIS, Vol 2022, Iss 2 (2022)
Publication Year :: 2022
Publisher :: The University of Florida George A. Smathers Libraries, 2022.
Abstract: This new 5-page publication of the UF/IFAS Department of Agricultural Education and Communication presents what focus groups are, the differences between in-person and online focus groups, potential platforms for hosting online focus groups, advantages and disadvantages to online focus groups, and best practices for conducting your own online focus groups. Researchers and practitioners alike can use this document to guide their process of conducting online focus groups. This article only discusses conducting online focus groups through online videoconferencing software. https://edis.ifas.ufl.edu/wc413