Research on the Coordination of Quality Behavior of Supply 3 Chain of E-Commerce Platform under C2B Model of High-Grade E-Commerce Based on Differential Game

With the increasing demands of consumers for product grade, the C2B model of high-grade e-commerce emerges as required. In order to solve the problem of coordination and cooperation between e-commerce platforms and manufacturers, and to further develop the C2B model of high-grade e-commerce, this paper studies the coordination of supply chain interests by establishing a differential game model considering product grade factors. By comparing the equilibrium solutions of differential games under different decision-making situations, a cooperative coordination mechanism is proposed. Next, the equilibrium solution is further analyzed by means of numerical simulation. Finally, the influence of several important parameters on the equilibrium solution is discussed through sensitivity analysis. It is found that (1) the supply chain parties have optimal quality behavior in the centralized decision-making situation, and the overall benefit is the greatest. (2) Compared with the Nash non-cooperative game, the optimal quality behavior of the dominant party remains unchanged, and the optimal quality behavior of the following party is enhanced after both parties move from the Stackelberg master-slave game, and the optimal profits of both parties, as well as the overall increase. (3) The cooperative coordination model can coordinate the quality behavior of both sides of the supply chain when the benefit distribution coefficient is within a specific range.