Multicriteria TOPSIS Method Applied to the Satisfaction of Smartphone Users with the Android, iOS and Windows Phone Operating Systems

Smartphone users' satisfaction is related to several factors of interaction that represent criteria evaluated in the choice of the operating system. This paper investigates the usage satisfaction of Android, iOS and Windows Phone mobile operating systems users' and deals with multicriteria decision making. A survey was applied and 314 answers were obtained. The evaluated criteria and the scores obtained through the survey were the initial parameters for the multicriteria decision-making method TOPSIS. The method classified the three alternatives based on preferences over screen, terminology, learning and system capabilities. The iOS was the best classied in the proposed evaluations. Android got the second place in the Screen factors. In the others, Windows Phone was second and Android was third. A small variation in the weights did not change the order of classification found. Although ranking should reflect the decision makers preference, further investigations can be carried out using the TOPSIS method and its relationship to mobile devices interface.