A hybrid heterogeneous Pythagorean fuzzy group decision modelling for crowdfunding development process pathways of fintech-based clean energy investment projects

Abstract This study aims to evaluate the crowdfunding alternatives regarding new service development process pathways of clean energy investment projects. In this framework, a new model has been generated by considering the consensus-based group decision-making with incomplete preferences, Pythagorean fuzzy decision-making trial and evaluation laboratory (DEMATEL) and technique for order preference by similarity to ideal solution (TOPSIS). Moreover, a comparative evaluation has been performed with Vise Kriterijumska Optimizacija I. Kompromisno Resenje methodology and sensitivity analysis has been made by considering 4 different cases. The main contribution is to identify appropriate crowdfunding-based funding alternatives for the improvement of the clean energy investments with a novel MCDM model. By considering the iteration technique and consensus-based analysis, the missing parts in the evaluations can be completed and opposite opinion problems can be reduced. Furthermore, with the help of hybrid MCDM model by combining DEMATEL and TOPSIS, more objective results can be reached. It is concluded that the analysis results are coherent and reliable. The findings indicate that the full launch is the most significant criterion for equity and debt-based crowdfunding alternatives. On the other side, the analysis has the highest weight for reward and donation-based alternatives whereas design is the most essential item regarding the royalty-based alternative. Additionally, it is also defined that equity-based crowdfunding alternative is the most significant for the service development process of clean energy investment projects. In this way, it will be possible to provide a continuous resource for clean energy investment projects. On the other hand, by providing financing with equity, there will be no fixed financing cost for clean energy investors. If these investors make a profit, they distribute dividends with the decision of their authorized bodies.