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The Importance of Perceived Service Value in Retail Banking Services

Authors :
Aleksandra Pisnik
Jasmina Dlačić
Borut Milfelner
Source :
Tržište, Vol 28, Iss 2, Pp 191-212 (2016)
Publication Year :
2016
Publisher :
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations), 2016.

Abstract

Purpose – In many industries, perceived service value is found to be a significant mediator between perceived service quality and customer satisfaction and loyalty. Therefore, this paper aims to test a conceptual model of perceived service value with its antecedents, such as perceived price and perceived service quality, and consequences, customer satisfaction and loyalty, in the retail banking industry. Design/Methodology/Approach – For the empirical study, a measurement instrument was developed and tested for validity and reliability. Measures were assessed with exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM). A structural model with five reflective constructs was evaluated to test direct and indirect relationships among constructs. Findings and implications – Results confirm a mediating role of perceived value in relationships between perceived price, perceived service quality, customer satisfaction, and customer loyalty in the case of retail banking services. Limitations – Because the results are directly relevant only to customers and marketing managers of retail banking services, generalizations of the findings beyond the immediate population observed should be made with caution. Originality – This paper extends existing knowledge with both direct and indirect effects among researched concepts, and shows the importance of perceived service value in achieving satisfied and loyal customers in retail banking services.

Details

Language :
English, Croatian
ISSN :
03534790
Volume :
28
Issue :
2
Database :
Directory of Open Access Journals
Journal :
Tržište
Publication Type :
Academic Journal
Accession number :
edsdoj.6044a3c5f5a14b7bafa6bafd4e35b1f7
Document Type :
article