Using augmented reality technologies to achieve added value for folding carton packages printed using the litho offset in Egypt

Augmented reality gives packaging design a completely new dimension that has no limits. The packaging can be supplied with all kinds of digital content, from texts and graphics to videos, animations, and interactive games as an additional layer on the realistic image, as it is almost impossible to include everything we want to communicate in the product packaging without confusing the customer or adversely affect the design. Therefore, augmented reality allows to bypass the physical limitations of the packaging and to present additional information in an engaging way. Augmented reality is sometimes referred to as “interactive printing.” Augmented reality software can allow the consumer to create customized photo and video content that they view by pointing their phone or tablet at a specific printed object, making the printed packaging an essential part of the experience. This research dealt with the application of the use of augmented reality technology, which is one of the global trends, on local folded cardboard packages (electronic product - and food packaging for children), using one of the smart phone applications, so that a layer of digital content was displayed on the face of the printed package to clarify the idea, and it is considered a promotional and marketing tool The packaging allows for increased interaction between the producer and the consumer, and also works to save time and effort to identify the nature of some products and understand the method of use.