Is it correct to speak of a sociological research method when using the autoethnographic approach?

What are the critical issues of using autoethnography in social research? Is it really a research method that enables sociologically grounded research? And what might be the reasons for such a pronounced interest of a section of social researchers in this type of tool? This paper highlights some marked critical issues with this approach, identifying it predominantly in the field of storytelling and literature rather than in the field of sociology. In addition to this, it points out the absence of the same basic assumptions for it to be considered a scientific research method.