Incidence des supports dans les mutations des imaginaires sériels

If, in popular culture, what matters are the architextual dynamics and their formulation in the cultural and media series, then the question of the international circulation of imaginations and their globalization must be thought of on a broader level, by articulating the level of the text and that of its material context, because it is this context, as much as the text, which produces meaning. This is illustrated by the example of the arrival of novel dime in Europe at the beginning of the 20th century, which imposed in a few years everywhere kinds of stories and specific formats. Indeed, if these American series have upset European imaginations, it is less because of the themes of the detective and the cowboy than by the structural rupture brought about by the arrival of the format of the dime novel, leading to new modes of reading and new relationships to text. Even in European spaces more on the margins of globalization movements, where the distribution of these publications has remained limited, often experienced later, and absorbed by older logics, these phenomena were nevertheless perceived as the expression a major cultural mutation, associated with the commodification and industrialization of literature, contributing, in these spaces, also to the globalization of imaginations.