Investigating the effect of brand-based leadership of senior managers on brand commitment among employees in the presence of mediating variables of employees' knowledge of the brand, psychological contract and appropriateness between brand and employees (Case study: Karaj Capital Bank)

MLA

Mehdi Ajalli, and Sahebeh Rahmati. “Investigating the Effect of Brand-Based Leadership of Senior Managers on Brand Commitment among Employees in the Presence of Mediating Variables of Employees’ Knowledge of the Brand, Psychological Contract and Appropriateness between Brand and Employees (Case Study: Karaj Capital Bank).” بازیابی دانش و نظام‌های معنایی, vol. 11, no. 40, Sept. 2024, pp. 81–100. EBSCOhost, https://doi.org/10.22054/jks.2022.67213.1497.

APA

Mehdi Ajalli, & Sahebeh Rahmati. (2024). Investigating the effect of brand-based leadership of senior managers on brand commitment among employees in the presence of mediating variables of employees’ knowledge of the brand, psychological contract and appropriateness between brand and employees (Case study: Karaj Capital Bank). بازیابی دانش و نظام‌های معنایی, 11(40), 81–100. https://doi.org/10.22054/jks.2022.67213.1497

Chicago

Mehdi Ajalli, and Sahebeh Rahmati. 2024. “Investigating the Effect of Brand-Based Leadership of Senior Managers on Brand Commitment among Employees in the Presence of Mediating Variables of Employees’ Knowledge of the Brand, Psychological Contract and Appropriateness between Brand and Employees (Case Study: Karaj Capital Bank).” بازیابی دانش و نظام‌های معنایی 11 (40): 81–100. doi:10.22054/jks.2022.67213.1497.