Clickbait Titles on Regional Internet Media: Mimicry of News Headlines

The article explores the current trends in regional online journalism. The authors analyzed news headlines published on the Kuzbass online news media to identify productive patterns. Clickbait titles are a new phenomenon that borders on online journalism and news aggregators. As a rule, they disguise themselves as news headlines; however, they demonstrate semantic, lexical, stylistic, syntactic, and punctuation signs that reveal their belonging to the Yandex news aggregator.