THE SYNTHETIC ANALYSIS OF ECONOMIC-FINANCIAL PERFORMANCES THROUGH THE REFLECTION OF VALUE INDICATORS

The central objective of the article concerned showing in a synthetic manner the main economic-financial indicators in which are reflected the value indicators that characterize the activity of production and marketing. Financial and economic analysis of a trader on the value indicators will always follow these indicators will determine the factors leading to changes in their value, making it appeal to more deterministic models to analyze the relationship between various indicators characterizing value production and marketing activities. Information obtained and circulated in connection with the exercise of the company's financial function takes the form of indicators, they have become an indispensable business tool for financial and performance of the decision making microeconomic default. Therefore in designing and conducting the financial microeconomic process a special emphasis is placed precisely on the indicator system, built and used for this purpose, as well as practical ways to use them, particularly targeting the control of the process. The purpose of this article is to present the main economic indicators and financial indicators in which are reflected value indicators that characterize the production and marketing activities. Financial and economic analysis of a trader on the value indicators will always follow these indicators, will determine the factors leading to changes in their value, making an appeal to more deterministic models, to the analysis of the relationship between various value indicators characterizing production and marketing activities. The importance of this article is that it shows how the reflection of value indicators in the economic - financial performances of the company, from which we obtain information essential to economic and financial analysis and diagnosis. In this article we have studied many indicators involved not only in the company's financial activity, but also in its economic activity that ultimately is reflected in the positive or negative results of the company. The results of such analysis can be used to substantiate economic and financial decision making and business management company.