THE NECESSITY OF INFORMATION TECHNOLOGY PRESENCE IN THE VALUE CHAIN

Any technology required by a company may have a significant impact on competition. A competing technology is important if they significantly affect the competitive advantage of the company or subsidiary. The basic tool for understanding the role of technology in value chain competitive advantage. Technological change is one of the main forces advancing competition. Information technology systems is ubiquitous in the value chain, as each activity generates and uses information. The presence of information technology systems in each business of the generic value chain is very important because of the multitude of activities designed to achieve a particular purpose. Office automation operations and transport are just two of the areas where key technologies are largely independent from the branch of activity. This is why technological development is relevant to a company, often taking place, also, in other industries. All these aspects of technology have implications for the role of technology in competitive advantage.