FEATURES OF THE CONCEPTS PERSONALITY AND PERSÖNLICHKEIT AS PARTS OF THE MACROCONCEPTS RUSSIA AND DEUTSCHLAND

Conceptual studies are an intensively developing area of research nowadays. They are aimed at considering such fundamental problems as structures of representation of knowledge about the world and ways of the conceptual organization of knowledge in the language. The central term in research of a linguistic world-image is the concept, which draws attention of research workers in various areas of science. The current paper features the PERSONALITY (PERSÖNLICHKEIT) concept, which is significant for both Russian and German cultures, and some of its characteristics. The author describes the features of the word's inner form and conceptual features of these concepts. The main group among the image features is represented by anthropomorphic characteristics, where character, social and valuable features are significant for the research. The paper includes a number of synonyms of words representing the concepts under discussion, which provides an aggregate structure of these concepts.