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THE APPLICABILITY OF THEORY OF PLANNED BEHAVIOUR TO PREDICT DOMESTIC TOURIST BEHAVIOURAL INTENTION: THE CASE OF BANGLADESH

Authors :
Abdulla Al-Towfiq HASAN
Chhanda BISWAS
Moumita ROY
Sonia AKTER
Bapon Chandra KURI
Source :
Geo Journal of Tourism and Geosites, Vol 31, Iss 3, Pp 1019-1026 (2020)
Publication Year :
2020
Publisher :
Editura Universităţii din Oradea, 2020.

Abstract

The paper aims at expanding the TPB model to examine the relationship among attitude, subjective norms, perceived behavioural control, motivation, and behavioural intention as well as the extent to which satisfaction mediates the relationship in the link between TPB predictive constructs along with motivation and behavioural intention. A questionnaire survey technique was administered on domestic tourists and subsequently, structural equation modeling using SmartPLS 3.0 was subjected to test the synthesized relationship among variables. The study findings support that attitude, subjective norms, and motivation significantly influence customer satisfaction and behavioural intention whereas perceived behavioural control does not. In addition, the study indicates that customer satisfaction mediates in the link between attitude, subjective norms, and motivation, and behavioural intention. However, despite the availability of international tourists, the study selected only domestic tourists that are liable for future research. Moreover, the findings of the study will enhance the understanding of hospitality researchers and managers what will significantly influence customer satisfaction and behavioural intention.

Details

Language :
English
ISSN :
20650817
Volume :
31
Issue :
3
Database :
Directory of Open Access Journals
Journal :
Geo Journal of Tourism and Geosites
Publication Type :
Academic Journal
Accession number :
edsdoj.81ff58d1c7e04cc0ab7e8b1fd33061af
Document Type :
article
Full Text :
https://doi.org/10.30892/gtg.31313-536