Applying the Theory of Reasoned Action to Entrepreneurship within a University Setting

This paper analyses the effect of the perceived advantages and disadvantages of entrepreneurship surrounding the starting of a new business and it is based on the Theory of Reasoned Action. The sample contains 274 students of the Faculty of Business and Economics (University of Cantabria). A structural equation approach is used to test the research hypotheses. The results obtained show that the entrepreneurship advantages influence a college student’s attitude and later have an impact on their entrepreneurial intentions. However, the disadvantages associated with entrepreneurship have no significant effect.