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THE LOW-QUALITY INFLUENCE OF PURCHASING: THE CASE OF FASHION STORES IN INDONESIA
- Source :
- Proceedings on Engineering Sciences, Vol 6, Iss 2, Pp 577-586 (2024)
- Publication Year :
- 2024
- Publisher :
- University of Kragujevac, 2024.
-
Abstract
- Unplanned purchasing involves buying goods or services influenced by the external environment, which creates low-quality purchasing. This research was conducted towards consumers of the Muslim clothing store in Jember East Java, Indonesia. Accidentally, sampling was used to draw 125 respondents to address the questionnaire. The result shows that hedonic shopping, fashion involvement, and store environment influence low purchasing quality in Muslim fashion stores. Most consumers were mature female consumers and government officials with bachelor’s degrees. Moreover, hedonic shopping, fashion involvement and store environment significantly influence low-quality purchase decisions. The research implied that consumers’ shopping behavior would underline the quality of buying decisions.
Details
- Language :
- English
- ISSN :
- 26202832 and 26834111
- Volume :
- 6
- Issue :
- 2
- Database :
- Directory of Open Access Journals
- Journal :
- Proceedings on Engineering Sciences
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.8854f776444a8da0b494c6c7194b
- Document Type :
- article
- Full Text :
- https://doi.org/10.24874/PES06.02.014