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THE LOW-QUALITY INFLUENCE OF PURCHASING: THE CASE OF FASHION STORES IN INDONESIA

Authors :
Sudaryanto Sudaryanto
Anifatul Hanim
Tatok Endhiarto
Bambang Irawan
Ivana Rosediana Dewi
Source :
Proceedings on Engineering Sciences, Vol 6, Iss 2, Pp 577-586 (2024)
Publication Year :
2024
Publisher :
University of Kragujevac, 2024.

Abstract

Unplanned purchasing involves buying goods or services influenced by the external environment, which creates low-quality purchasing. This research was conducted towards consumers of the Muslim clothing store in Jember East Java, Indonesia. Accidentally, sampling was used to draw 125 respondents to address the questionnaire. The result shows that hedonic shopping, fashion involvement, and store environment influence low purchasing quality in Muslim fashion stores. Most consumers were mature female consumers and government officials with bachelor’s degrees. Moreover, hedonic shopping, fashion involvement and store environment significantly influence low-quality purchase decisions. The research implied that consumers’ shopping behavior would underline the quality of buying decisions.

Details

Language :
English
ISSN :
26202832 and 26834111
Volume :
6
Issue :
2
Database :
Directory of Open Access Journals
Journal :
Proceedings on Engineering Sciences
Publication Type :
Academic Journal
Accession number :
edsdoj.8854f776444a8da0b494c6c7194b
Document Type :
article
Full Text :
https://doi.org/10.24874/PES06.02.014