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A Strategic Approach for Successful CRM: A European Perspective

Authors :
Oliver Mack
Michael C. Mayo
Anshuman Khare
Source :
Problems and Perspectives in Management, Vol 3, Iss 2 (2005)
Publication Year :
2005
Publisher :
LLC "CPC "Business Perspectives", 2005.

Subjects

Subjects :
Business
HF5001-6182

Details

Language :
English
ISSN :
17277051 and 18105467
Volume :
3
Issue :
2
Database :
Directory of Open Access Journals
Journal :
Problems and Perspectives in Management
Publication Type :
Academic Journal
Accession number :
edsdoj.8c5b2f8c69d742a283bf4d21be74db6e
Document Type :
article