Modern tendencies in tourism and the analysis of tourist traffic in the Southern and Eastern Serbia Region

Tourism development in modern conditions is very much dependent on different changes occurring in relation to demand, global challenges and problems that greatly affect this particular sector. Certain changes have a rather positive effect on tourism while others affect it in a negative way. These days, tourism is characterized by a dynamic growth in the level of tourist traffic as well as by global challenges that also affect the tourist traffic. Due to its geographical position, extraordinary nature and significantly cultural heritage, the south and east of Serbia are considered an interesting tourist destination. However, the region’s competitiveness as a tourist destination is not at a satisfactory level. The aim of this paper is to provide an overview of modern tendencies in tourism development and to perform analysis the movement of tourists in this particular area. Through looking at the current situation, the identification of incentive and restrictive factors in tourism development and the monitoring of tourist traffic, will be highlighted activities that should enable faster development of tourism, raising the level of competitiveness of destinations, increasing tourist traffic and managing tourism on the basis of sustainable development.