Ripartire da dove? Il turismo toscano post-Covid19: situazione, prospettive, opportunità

The present paper offers a preliminary assessment of tourism in Tuscany following the dramatic crisis brought about by Covid19 pandemic. Starting with an outline of the most recent trends in this economic sector, the study draws the attention to the newly arisen forms of tourism in Tuscany with special focus on rural tourism and its impressive development at a regional scale in the last years. Our conclusion is that the case of rural tourism can positively represent a top trend leading Tuscany economy out of the recent pandemic.