The Management of Organizational Culture Change in Financial-Banking Institutions in Iaşi County - Case Study

Rapid changes in the sphere of science, technology or biology are determined by results of research - development and innovation activities. A quick adaptation through a change of vision and orientation of the organizational culture, we believe that it is necessary to implement at the managerial level some changes by applying the soft practices resulting from a hard approach (change of the managerial board and its introduction of one or more women). In this way, a positive influence can be generated on the ability to adapt the organizational culture to market requirements. The study carried out on a series of financial-banking institutions from Iași county sought to determine the particularities of the applied organizational culture, study them in the context of the national culture, delimit the elements that implemented or developed within the organizations bring a contribution to the specific activities of the culture change process organization of an entity.