Strangers helping strangers in a strange land: Vietnamese immigrant (expectant) mothers in the US use social media to navigate health issues in acculturation

Objectives Trying to adapt to a new culture, Vietnamese (expectant) mothers in the USA gathered in few Facebook groups with thousands of members discussing pregnancy, health, and child caring issues. However, there is little research exploring how social support was given/taken among these (expectant) mothers. This empirical research aims at shedding light on how such mothers use social media groups for social support seeking/providing regarding health utilization during their acculturation process. Methods Drawing from Andersen's Behavioral Model of Health Utilization, acculturation, and online social support conceptual frameworks, this study analyzes 18 in-depth interviews with immigrant Vietnamese (expectant) mothers in the United States on the use of social media in navigating health acculturation during their pregnancy and motherhood. Results Results show that these mothers give and take all forms of social support including informational, emotional, relational, and instrumental ones. Facebook groups do not provide the best environment for improving “bonding” social capital for its members. However, these groups provide a platform where “strangers help strangers” overcome various barriers to sufficiently understand and independently access and use the official healthcare system. The groups, hence, aid these women's pregnancy and their child(ren)'s health. The informational and emotional support provided by Facebook groups among (soon-to-be) mothers helped them tremendously in overcoming acculturative stress. Moreover, with better language skills, knowledge, and experience in using health and social security systems, help-seekers tend to be transformed into help providers to deliver support for those “newcomers.” Conclusions This research provides insights into personal experience on the uses of social media in navigating health behavior in the process of acculturation among Vietnamese immigrant (expectant) mothers in the United States. The research seeks to contribute to the conceptual frameworks and practical experience of behavioral model of health utitlization among immigrant Vietnamese ethnic immigrant pregnant women and mothers of babies and toddlers in navigating health during acculturation process in the United States. The limitations and future research suggestions are also discussed.