The role of cultural traditions in sustainable rural livelihoods; Case study of Ardabil county

The method of this research is descriptive-analytic and the data of this research have been collected through a library and field study (questionnaire). The statistical population of the study is the rural population of Ardabil city with a population of 74536 people. To calculate the sample size of this society, Cochran formula was used and the family size criterion was used to determine the sample size of the villages and the sample size was estimated to be 358. The face validity of the questionnaire was confirmed by the professors of Mohaghegh Ardebili University and Tabriz University. Also, using Cronbach's alpha, the reliability of questions in the cultural traditions section was 0.79 and in the sustainable livelihoods section of 0.78, which can be said that the questions presented have an acceptable reliability coefficient. The data were analyzed using Spss 21 software. Pearson correlation test and regression were used. Results showed that there is a positive and significant correlation with coefficient of 0.63 between cultural traits variable and sustainable livelihoods in rural areas. Also, the beta coefficient showed that 0.63 percent of cultural trends predict the changes in the sustainable livelihoods of villagers.