Wykorzystanie fenomenu anty-body shaming do (re)interpretacji obrazu ciała na Instagramie

The author’s intention is to describe the possibility (as well as the alleged need) of reinterpretation of the body image on Instagram and to explain the anti-body shaming phenomenon by analyzing the content of the selected hashtagosphere and the selected Instagram profile (The Birds Papaya). The observation allowed us to formulate the research question: How to use the anti-body shaming phenomenon to reinterprete the body image on Instagram? The research revealed that by offering a variety of content and authentic messages about personal life, educating and raising awareness, anti-body shaming has a chance to reinterpret the image of the body in the digital space. The aim of the article is also to initiate a discussion on this topic.