Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM

MLA

Aruna Polisetty, et al. “Streaming towards Innovation: Understanding Consumer Adoption of OTT Services through IRT and TAM.” Cogent Business & Management, vol. 10, no. 3, Dec. 2023. EBSCOhost, https://doi.org/10.1080/23311975.2023.2283917.

APA

Aruna Polisetty, G Sowmya, & Subhajit Pahari. (2023). Streaming towards innovation: Understanding consumer adoption of OTT services through IRT and TAM. Cogent Business & Management, 10(3). https://doi.org/10.1080/23311975.2023.2283917

Chicago

Aruna Polisetty, G Sowmya, and Subhajit Pahari. 2023. “Streaming towards Innovation: Understanding Consumer Adoption of OTT Services through IRT and TAM.” Cogent Business & Management 10 (3). doi:10.1080/23311975.2023.2283917.