COVID-19 and organizations: coping strategies to reduce impacts

Organizations have suffered from the socioeconomic impacts of the global crisis scenario caused by the COVID-19 pandemic. In this context, it is essential to adopt objective measures to minimize harmful effects on organizational management. This study sought to identify the main strategies for reducing the impacts of COVID-19 on Brazilian organizations. It is a theoretical essay based on a literature review of articles from national and international databases, covering COVID-19, experiences in previous pandemics, as well as Brazilian legislation in force during the pandemic period. Considering this scenario of uncertainties, it is suggested to adopt strategies to minimize unfavorable impacts on corporate activities, such as efficient communication, work planning, digital enhancement, teleworking, and adoption of measures aimed at the welfare of workers. The need for emergency planning to face the pandemic was identified, with measures including empathic policies, provision of support for telework, and actions for adaptation and organizational maintenance during the crisis.