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Integrated Communications Management in Organisations: Bibliometric Insight into Past and Future
- Source :
- Business Systems Research, Vol 15, Iss 1, Pp 226-252 (2024)
- Publication Year :
- 2024
- Publisher :
- Sciendo, 2024.
-
Abstract
- Integrated Communications Management (ICM) has emerged as a critical strategy in the evolving economy of organisational dynamics. This paper delves into its evolution, challenges, and thematic axes, addressing theoretical controversies and practical applications.
Details
- Language :
- English
- ISSN :
- 18479375
- Volume :
- 15
- Issue :
- 1
- Database :
- Directory of Open Access Journals
- Journal :
- Business Systems Research
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.bd851d0cd76f4245b8e32996b3f9a627
- Document Type :
- article
- Full Text :
- https://doi.org/10.2478/bsrj-2024-0011