Practical aspects of applying Artificial Intelligence in business

This paper explores the role of artificial intelligence (AI) in contemporary management. The author examines how artificial intelligence contributes to the enhancement of leadership efficiency and the optimization of business processes. The focus is on analyzing the capabilities of artificial intelligence for learning, reasoning, self-correction, and their impact on decision–making in the managerial sphere. The article discusses the economic benefits that enterprises can gain from integrating artificial intelligence, including improving the quality of managerial decisions and strengthening competitive advantages.The author describes the evolution of artificial intelligence through generations of models from OpenAI, highlighting their growing abilities in understanding and processing natural language. Examples of the use of artificial intelligence in data analytics are provided, making the findings relevant for both theoretical researchers and practitioners. The article can be useful for those interested in innovative approaches to management and business development.