Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products

MLA

Apostolos Giovanis, and Pinelopi Athanasopoulou. “Understanding Lovemark Brands: Dimensions and Effect on Brand Loyalty in High-Technology Products.” Spanish Journal of Marketing-ESIC, vol. 22, no. 3, Dec. 2018, pp. 272–94. EBSCOhost, https://doi.org/10.1108/SJME-07-2018-0035.

APA

Apostolos Giovanis, & Pinelopi Athanasopoulou. (2018). Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products. Spanish Journal of Marketing-ESIC, 22(3), 272–294. https://doi.org/10.1108/SJME-07-2018-0035

Chicago

Apostolos Giovanis, and Pinelopi Athanasopoulou. 2018. “Understanding Lovemark Brands: Dimensions and Effect on Brand Loyalty in High-Technology Products.” Spanish Journal of Marketing-ESIC 22 (3): 272–94. doi:10.1108/SJME-07-2018-0035.