Business ethics in the function of successful business operations of modern companies

More and more contemporary expresses the fear that the moral structure, which keeps society and people together, will rapidly collapse. Moral became an object itself, and even a problem. The modern market economy generates unstoppable economic growth, but from the point of view of practical benefits, it does not justify economic reasons as a whole. The ethical dimension of modern economy has been lost. A louder call for ethics is not a consequence of the failure of traditional moral systems, nor a trend, but a sign of the current time that forces for ethical thinking. The goal of the paper is not to show what is ethical and what not, but to help it easier to set up for itself what is ethical and what is unethical.