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M-commerce adoption among youths in Malaysia: Dataset article

Authors :
WeiLee Lim
Rohana Sham
Alexa Min-Wei Loi
Enami Shion
Bernard Yan-Bin Wong
Source :
Data in Brief, Vol 42, Iss , Pp 108238- (2022)
Publication Year :
2022
Publisher :
Elsevier, 2022.

Abstract

The covid-19 pandemic which took the world by storm changed our behaviour towards m-commerce with enforced movement restrictions across the world. This dataset documents the factors of consideration among Malaysian youths (age 15 to 24 years old) in their intention to adopt m-commerce. Collected from October to November 2020, a total of 396 useable responses were finalized. The questionnaire consists of individual demographic variables and factors which influence the intention of youths to adopt m-commerce in Malaysia. The dataset of demographics and m-commerce related variables can be used to further explore the correlations and description of variables. The dataset is valuable for m-commerce service providers and future works of literature in understanding the behaviour of youths and hence increase the adoption rate of m-commerce among youths.

Details

Language :
English
ISSN :
23523409
Volume :
42
Issue :
108238-
Database :
Directory of Open Access Journals
Journal :
Data in Brief
Publication Type :
Academic Journal
Accession number :
edsdoj.f6fe5aba319d41a7b78f0872ddf3390d
Document Type :
article
Full Text :
https://doi.org/10.1016/j.dib.2022.108238