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M-commerce adoption among youths in Malaysia: Dataset article
- Source :
- Data in Brief, Vol 42, Iss , Pp 108238- (2022)
- Publication Year :
- 2022
- Publisher :
- Elsevier, 2022.
-
Abstract
- The covid-19 pandemic which took the world by storm changed our behaviour towards m-commerce with enforced movement restrictions across the world. This dataset documents the factors of consideration among Malaysian youths (age 15 to 24 years old) in their intention to adopt m-commerce. Collected from October to November 2020, a total of 396 useable responses were finalized. The questionnaire consists of individual demographic variables and factors which influence the intention of youths to adopt m-commerce in Malaysia. The dataset of demographics and m-commerce related variables can be used to further explore the correlations and description of variables. The dataset is valuable for m-commerce service providers and future works of literature in understanding the behaviour of youths and hence increase the adoption rate of m-commerce among youths.
Details
- Language :
- English
- ISSN :
- 23523409
- Volume :
- 42
- Issue :
- 108238-
- Database :
- Directory of Open Access Journals
- Journal :
- Data in Brief
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.f6fe5aba319d41a7b78f0872ddf3390d
- Document Type :
- article
- Full Text :
- https://doi.org/10.1016/j.dib.2022.108238