Online purchasing during the Covid pandemic

Authors :: Hamzagić Sanin
Đokić Aleksandar
Jovičić Aleksandar
Source :: Megatrend Revija, Vol 19, Iss 3, Pp 475-493 (2022)
Publication Year :: 2022
Publisher :: University Dzon Nezbit, 2022.
Abstract: Internet-based ("online") purchasing during the Covid-19 pandemic is presented. The effect of the pandemic on "online" purchasing is presented from three perspectives: (1) the effect of pandemic on the frequency of"online" purchasing, (2) the effect of pandemic on purchasing preferences for product categories, (3) the effect of pandemic on the amount spent on "online" purchases. In conclusion, Covid-19 pandemic has had a significant impact on consumer behavior in regards to online purchasing.