INTEGRATING ARTIFICIAL INTELLIGENCE INTO THE PHOTOGRAPHIC DESIGN PROCESS

This paper explores the impact of using Artificial Intelligence (AI) in the photographic design process. In the context of rapidly evolving technology, AI applications have become increasingly prominent in various fields, including the photographic industry. This study examines how advanced machine learning and image processing algorithms can improve and simplify creative processes in photography. The main issues addressed include the use of AI in automatic image selection and editing, automatic identification of relevant subjects and generation of artistic effects. These technologies bring not only efficiency but also an increase in the quality of the final results. The paper also highlights the ethical issues associated with the use of AI in photographic design and the importance of human control in these automated processes. The study draws on current research in AI and photography, examining practical applications of existing technologies and exploring future prospects. The results indicate that the intelligent integration of AI into the photographic design process can bring significant benefits, but it is essential to consider ethical issues and maintain a balance between human creativity and automation.