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Protected indications of origin as differentiation cue of food products: the Spanish dry-cured ham case
- Source :
- Management Letters/Cuadernos de Gestión, Vol 12, Iss 2, Pp 103-129 (2012)
- Publication Year :
- 2012
- Publisher :
- Universidad del País Vasco (UPV/EHU), 2012.
-
Abstract
- The "country/region of origin" is a traditionally strategy used by food companies in order to differentiate their production from each other. In Spain, there are more than 140 EU recognised- Designations of Origin comprising several categories of food and drinks. From these, there are only six quality labels on Spanish dry-cured ham. In spite of this lower number of Designations, they suppose almost the 15% of the global economic value. From both a quantitative and a qualitative perspective -based on a SWOT analysis, this paper traits to analyse the role of origin as a marketing differentiation tool. In addition, interesting recommendations are offered in order to enhance the consumer's knowledge of Designations' main characteristics.
Details
- Language :
- English, Spanish; Castilian
- ISSN :
- 11316837 and 19882157
- Volume :
- 12
- Issue :
- 2
- Database :
- Directory of Open Access Journals
- Journal :
- Management Letters/Cuadernos de Gestión
- Publication Type :
- Academic Journal
- Accession number :
- edsdoj.fcd7da86307406f901a540d4a0029a3
- Document Type :
- article