Analysis of the influence of motivation on career management using the two-factor theory of Herzberg

The motivation theories play an important role in forming the human resource management system. Especially in modern organizations, Herzberg’s two-factor theory of motivation can be used to study and create a motivation system. Purpose: This article analyzes the relationship between the descriptive characteristics of respondents and hygienic / motivating factors, as well as the influence of these factors on career management of university staff and lecturers. The theoretical significance of the study lies in the fact that the analysis of the relationship between university staff and lecturers and the motivational processes of career management contributes to the HRM theory, to the development of mechanisms and trends in HR development.The practical significance of the study lies in the development of specific recommendations on motivation in order to improve the efficiency of managing the careers of university staff and lecturers.Methodology: To assess the respondent’s own opinion during data collection, it was used a method of questionnaire, compiled using a 5-point Likert scale. The survey results were coded and used in the SPSS Statistics program. Factor analysis, one-way ANOVA-test analysis and regression analysis were carried out. The value of the research: As a result of the study within the framework of the two-factor theory, it was found that both factors are important for the career development of staff and lecturers. In addition, the analysis of the relationship between motivation and personnel career management contributes to the research of scientists in this field and theories of human resource development.The practical value of the study: The motivating factors must be given more importance in order to achieve a positive result in career management. It is necessary to increase motivation and support the desire of personnel for development through the formation of fair and effective motivation practices