Online cancer information seeking and colorectal cancer screening in China: Considering threat and coping appraisals, and cancer fatalism

Background: Colorectal cancer is major public health concern in China. This study seeks to explore the role of online cancer information seeking in influencing colorectal cancer screening, by taking into account one’s coping appraisals (i.e., self-efficacy, response efficacy), threat appraisals (i.e., perceived severity, cancer worry) and cancer fatalism. Methods: A cross-sectional survey was conducted with 730 participants in China recruited from a Chinese survey company’s online panels. Path analysis was performed to investigate the relationships between the key constructs. Results: First, online cancer information seeking increased both coping appraisals and threat appraisals. Second, threat appraisal did not significantly influence cancer fatalism, but coping appraisal reduced cancer fatalism. Third, cancer fatalism had no effects on colorectal cancer screening. Lastly, online cancer information also had a direct and positive relationship with cancer screening. Conclusions: This research emphasises the need for health organisations to offer timely cancer information to people, and educate them about the importance of cancer screening. Health authorities may also regulate online cancer information to ensure that the information is accurate and appropriate in improving people’s cancer prevention and cancer screening knowledge.