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Women Who Brand

Authors :
Catherine Kaputa
Catherine Kaputa
Publication Year :
2014

Abstract

'Kaputa turns conventional wisdom inside out... women should take advantage of the unique characteristics of the female mindset. A brilliant read!'- Laura Ries, coauthor of The Origin of BrandsToday self-branding is not an option - it's something women need to master. Often what's holding women back from career success is that we don't brand ourselves as well as men do. Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.

Details

Language :
English
ISBNs :
9781857886245, 9781473645240, 9781857889987, and 9781473653252
Database :
eBook Index
Journal :
Women Who Brand
Publication Type :
eBook
Accession number :
828364