Planificar y sistematizar publicaciones en redes sociales de bibliotecas universitarias

Our work tries to share and account for the planning and systematization in social networks that we have been carrying out in Mar del Plata's FASTA University Library during the context of the Covid 19 pandemic. We have used a 5-stage work scheme: 1) Definition of objectives and priorities; 2) Generation of worksheet; 3) Scheduling; 4) Image search and template creation and 5) Publication. Regarding the projected published content, the following: ephemeris, dissemination of services, conservation tips, search tips, humor, phrases, interaction. Planning allows us to maintain a constant presence on social networks and at the same time simplify the dissemination process, guarantee a variety of quality publications and optimize time. However, we understand that it is not a closed recipe but a continuous development.