E-marketing of Information and Services in Libraries: Tools and Applications

E-marketing is a process of planning, executing, and promoting the products and services by using Information Communication Technologies(ICT) to meet the users’ need. The concept, E-marketing of information and services of libraries is quite innovative because the traditional concept has been changed from marketing to ‘E’, i.e E-marketing. Now, today’s world is preferring to have the digital environment, libraries are also no exceptions and trying to achieve their goals. This paper focuses on how libraries can adopt and implement e-marketing aspects to utilize and improve the information products and services more effectively by applying different information communication technologies and web 2.0 tools.