La World Wide Web y el cambio de paradigma informativo ante las crisis

The World Wide Web has been from its beginning a tool with capacity to change, overall in crisis situations, the interest of the public by the information. The importance of this one in case of emergency is fundamental for the citizens, and the form as it arrives can be transcendental to restrain the anxiety and the confusion that, among other things, the constant dripping of uncertain data produces on victims. The traditional roll of the media becomes radically dragged by the urgencies and the instantaneous thing. In fact, direct and the immediacy, imposes the rate of present mass media. That is to say, and so that he serves as example, as wrote Bertrand Pecquerie, president of Average World, “when the CNN informs into simultaneous form to the farmer of Arkansas and president George Bush, is ending itself two essential attributes of the power: the control of the time and its capacity of anticipation”. The easy access to the Web has allowed that is the own citizens those who in extreme situations decide to inquire by their account of an active form. In this sense, the emergent dominion of the World Wide Web in the informative crisis shows an authentic shift of paradigm in the social communication, as it is tried to demonstrate in this article. In individual and of recent way, the attack against the Twin Towers and the Pentagon in September of 2001 in the United States; the catastrophe of the Prestige in Galicia, November of 2002 and the attacks of the 11 of March of 2004 in Madrid, has demonstrated the enormous influence of the Network in the mediáticas covers of the crises. From the analysis of the data available of these recent crises we try to show the increasing interest of the public by the WWW, coverall in relation to those means that also have analogical formats. Thus, we can assure that more and more the conventional mass media Web sites are visited by thousands of users to inquire into more active way when a crisis explodes.