Playing the field: economic and other restrictions are taking their toll on field marketing. (Special Report)

Authors :: Bird, Michael
Source :: In Store Marketing. April, 2003, p29, 2 p.
Publication Year :: 2003
Abstract: While perceptions of field marketing focus on the `fluffy' end of the business--girls and lads in a baseball caps and hotpants, handing out free glasses of fizzy pop--the greater part [...]

Subjects :: Marketing -- Economic aspects
Marketing -- Methods
Retail industry -- Marketing
Company marketing practices
Advertising, marketing and public relations
Business
Retail industry

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