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McDonald's cafe format launches without 'Arches'
- Source :
- Marketing. May 8, 2003, 01
- Publication Year :
- 2003
-
Abstract
- McDonald's has decided against using the Golden Arches, one of the world's most-recognised brand symbols, on the McCafe eateries that it believes will help revive its flagging fortunes. The fast-food [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.101499381