Intensity and color of language in attitude change and emotion

Authors :: Bankhead, Tomie Day
Bench, Amy
Peterson, Trisha
Place, Risa
Seiter, John S.
Source :: Perceptual and Motor Skills. April, 2003, Vol. 96 Issue 2, p492, 3 p.
Publication Year :: 2003
Abstract: This study examined whether messages using or not using emotionally intense language combined with certain colors, i.e., red, white, or blue, to effect attitude change. Emotionally intense messages were more positively associated with attitude change than were those with low emotional intensity, but no interaction effects or main effects for color were found.