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- Source :
- Marketing Magazine. May 5, 2003, Vol. 108 Issue 17, 26-27
- Publication Year :
- 2003
-
Abstract
- The agency of MacLaren McCann, hired by the Toronto Blue Jays hockey team, taped commercials which put the team as approachable, using aspects of Canadian culture and its manager's organization philosophy.
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 108
- Issue :
- 17
- Database :
- Gale General OneFile
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- edsgcl.102477099