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If traditional marketing doesn't work, try 'the Six Ps'. (Marketing Tips)
- Source :
- National Underwriter Life & Health-Financial Services Edition. June 9, 2003, Vol. 107 Issue 23, p12, 1 p.
- Publication Year :
- 2003
-
Abstract
- Is there a simple but effective tool to help insurance marketers approach their mission? And does the very nature of insurance products demand a different approach to marketing? Some answers [...]
Details
- Language :
- English
- ISSN :
- 08938202
- Volume :
- 107
- Issue :
- 23
- Database :
- Gale General OneFile
- Journal :
- National Underwriter Life & Health-Financial Services Edition
- Publication Type :
- Periodical
- Accession number :
- edsgcl.103449477